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Business Decision Making—Use Data or Gut Instinct?
I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to...
View ArticleDMA2013: Big Data and the Behavior Behind It
Earlier this month, 8,000 people from around the world gathered in Chicago for DMA 2013, The Global Event for Data-Driven Marketers. The theme was Big Data. Bright Minds. Best Practice—and there were...
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